Smith Moore & Associates
Smarter Managed Associations


The Teams

Lead Team


Elizabeth Cardwell, CMP

Elizabeth Cardwell, CMP is an account executive for Smith Moore & Associates. Prior to starting with Smith Moore & Associates in 2007, she worked in the Communications Office of the California Department of Alcohol and Drug Programs where she served as the assistant to the Public Information Officer. Since then, she has incorporated the knowledge and experience gained there into her varied positions throughout the years with Smith Moore & Associates. Elizabeth is now responsible for all aspects of her clients’ operations, including board governance, administration, budget development and membership recruitment and retention. She is also responsible for the planning and execution of all meetings and conferences for her clients including site selection, on-site management, hotel relations, program development, sponsorship generation and financial tracking. In her spare time, Liz can be found painting hidden Mickeys around the SMA office.

Elizabeth has a bachelor’s degree in interpersonal communications from California State University, Sacramento. In 2012, Elizabeth received the Certified Meeting Professional (CMP) designation from the Events Industry Council (EIC).


Carmen Berry

Carmen Berry is an account manager for Smith Moore & Associates. Carmen has provided years of high-level service to a multitude of nonprofit organizations since joining the Smith Moore & Associates team in 2014.  Her extensive background in association management brings organization, direction, and strategy to the clients of Smith, Moore, and Associates.

Thoughtful and thorough, Carmen has become the go-to expert by association leaders and is renowned for her attention to detail and professional work product.  Forward-thinking, Carmen keeps a creative eye on future opportunities for growth and rewarding challenges for both clients and herself.

Prior to her work in association management, Carmen learned the ins and outs of the California State Legislature as a staff member while earning her Associate degree from American River College. In her spare time, you can find Carmen dancing the polka at the local Sacramento Turn Verein and exploring other countries around the world!



Sarah Erck, CMP is an account executive for Smith Moore & Associates. Sarah joined Smith Moore & Associates in 2013 as a temporary employee to help with workload and quickly transitioned to a permanent member of the team.

Prior to coming to work for Smith Moore & Associates, Sarah was co-owner of a local family business, where she handled product and service contract negotiations, branding, employee management and human resources, as well as oversaw customer service and vendor relationships. Sarah also represented the company at tradeshows and professional association events.

Sarah is now responsible for all aspects of her clients’ operations, including board governance, administration and budget development. She is also responsible for the planning and execution of all meetings and conferences for her clients including site selection, on-site management, hotel relations, budget management, sponsorship generation and overall event logistics. In 2017 Sarah earned the Certified Meeting Professional (CMP) designation from the Events Industry Council (EIC)

Sarah graduated from Diablo Valley College with an associate’s degree in liberal studies, and later earned a paralegal certification from St. Mary’s College of California. On weekends, Sarah can be found in her invisible jet, wielding the Lasso of Truth. (Or not. She's there, but you can't see her.)



Yelena Martynovskaya is an account manager for Smith Moore & Associates. Yelena is responsible for accounts receivable processing, data entry, updating membership databases, preparing deposits for client bookkeepers and day-to-day accounts receivable support. Yelena joined Smith Moore & Associates shortly after its inception and has grown with the company. Yelena graduated from California State University, Sacramento, with a master’s degree in art studio, and is an accomplished artist who has exhibited through the Sacramento Center for Contemporary Art and The Verge Gallery in Sacramento, California. Yelena tangos, hikes and paints.

Finance Team


Sandy Goree

Sandy Goree is the controller for Smith Moore & Associates. She is responsible for GAAP compliance, accounting procedures, creation of financial reports and budgets, tax and audit oversight, and investment policies. Prior to joining Smith Moore & Associates, Sandy owned a successful financial consulting company that specialized in nonprofit accounting.



Joanie Bockus is an accountant at SMA. With over 35 years of experience, Joanie is who SMA’s clients count on for timely and thorough financials. From 1987 to 2013 Joanie climbed the Disability Rights California ladder from Accounts Receivable to Staff Accountant underneath the Finance Director. Seeking exciting work in a fast-paced and energizing environment, SMA was fortunate enough to bring her on board and the rest is history.


Simon Yeung

Simon Yeung graduated from California State University, Sacramento in 1997 with a Bachelor of Science, Business Management – Accounting. Simon was a self-employed Accountant/Certified Tax Preparer providing bookkeeping and tax services including generating financial statements, A/R, A/P, payroll, sales tax return, individual and business tax returns for more than 10 years. Simon also worked in CASBO as the Accounting Manger overseeing all accounting functions and budgets. 

Catch Team


Amanda Rae Smith is an association &  IT coordinator.  Her past work at an independently owned physical fitness center has given her excellent customer service skills and her work with children has given her amazing creativity. Amanda is a quick study with a can-do attitude and lots of passion for learning. She works on the development of client websites, e-blasts and other outreach materials. Amanda is on-site conference staff for one of the firm’s largest events and helps to make the attendees’ experience exceptional.



Kristy Schrimsher is an account coordinator for SMA.  Kristy’s experience in coordination, planning, and support of daily operational functions have made her an asset to the SMA team. In her last job as an Education Evaluation Specialist, she worked intimately with the Director of Education and Director of Governmental Affairs where she evaluated transcripts, determined qualifying certifications and oversaw the communication between Directors and Registrars of schools. Her experience in professional management and coordination is why you want Kristy on your team.


Vanessa Henderson

Vanessa Henderson is an Account Coordinator for Smith Moore & Associates, she brings a great deal of enthusiasm and passion to her position at SMA. She hit the ground running immediately helping handle client member inquiries, event support and communications. She is responsible for maintaining membership databases, event registration, event marketing and onsite support. Her past work for Lexus of Sacramento has prepared her to support any team at the highest level of excellence as well as delivery of exceptional customer service skills. Vanessa graduated from California State University, Sacramento where she earned her Bachelor’s degree in Communication Studies with an emphasis in Mass Communications and a minor in Journalism.


Angelique Grellus

Angelique Grellus is an account assistant for Smith Moore & Associates. She has a bachelor’s degree in Psychology from California State University, Sacramento, and an extensive background in customer service and communications. Angelique has proven to be exceptional at handling complicated projects and stressful situations with patience and determination, making her a strong asset to any team. An avid outdoorswoman with an enormous appreciation for nature, she enjoys hiking and camping, and can almost always be found near a body of water.

Design Team


Audie Whitt


Audie Whitt is the communications director for Smith and Moore & Associates. With an eye for art and experience in graphic and web design, Audie is responsible for providing clients with innovative publication design and website updates. He acts as the liaison between the communications and IT departments to provide a cohesive brand for each client. Prior to joining Smith Moore & Associates, Audie served as a technical recruiter for a local recruiting firm, where he placed candidates with high profile companies such as Apple. Audie commissioned as an officer in the Army National Guard after graduating from California State University, Sacramento, where he earned a bachelor’s degree in art studio. He continues to serve in the Army National Guard as the communications officer for the 223rd Military Intelligence Unit, where he is responsible for managing the Battalion’s communications and newsletter. Audie likes to ask questions, then answer them without your input. It’s like his super power or something.


David Blue Garrison


David Blue Garrison is the creative director for Smith Moore & Associates. He is responsible for the layout and design of the marketing and communication materials for conferences, education events and overall association branding. He assures the vision of the client is realized in the execution of design and properly represents the caliber of quality our clients exhibit. With a background in Editorial Design, David has ten years of working in the freelance world creating over 60 publications and marketing materials for various art organizations in Sacramento, as well as the occasional save-the-date and wedding invite. David is also a professional photographer and videographer working in portrait, commercial and event. 


Human Resources


Audrey Hansen-Judd

Audrey Hansen-Judd is the HR/Office Manager at SMA. She is originally from the East Bay Area and started her educational career at Diablo Valley College. She has acquired her past Human Resources knowledge from positions as a student assistant as well as Intern. In addition, she has 5 years experience in the food industry.

At SMA Audrey Supports the three partners, helps around the office, and manages human resources for the firm. She earned her Bachelor’s degree in Organizational Communications from Sacramento State University in 2017, and plans to one day earn a Masters in business administration or communications.



Catherine A. Smith

Catherine A. Smith, CAE, is the founder and CEO of  Smith Moore & Associates. Catherine has more than 35 years of experience in association and nonprofit administration on local, state, national and international levels. Catherine founded Smith Moore & Associates after serving as the executive director of the California Special Districts Association (CSDA).  She had always dreamed of opening the doors of an association management company and in 2006 that dream became a reality. 

Catherine has presented at state and national forums, speaking on association management and governance issues. In 2000, Catherine received the Chair’s Award for exceptional service from the California Society of Association Executives (CalSAE).

She graduated from the University of Toledo, Ohio, where she earned a bachelor’s degree in communications with an emphasis in public relations and from California State University, Sacramento, she earned a master’s in communications and public affairs.  Her first exposure to the non-profit world was an a communications intern at the Toledo Humane Society.  That experience set Catherine’s professional path to work with non-profit organizations.  She never looked back.    

Catherine received the prestigious Certified Association Executive (CAE) designation from the American Society of Association Executives (ASAE) in 2000. Catherine was featured in an issue of ASAE’s Association Management for her successful management strategies for small staff associations. Catherine served on the CalSAE Board of Directors and was nominated for the CalSAE Executive of the Year Award.  She currently serves on ASAE’s AMC Council Section and CalSAE’s Legislative Committee.


Melissa Dixon

Melissa Dixon, CAE, is the chief operating officer and senior account executive at Smith Moore & Associates. Melissa has 20 years of experience in administrative and management services to trade associations. Melissa helped open the firm in 2006, and was Smith Moore & Associates’ first employee.

Melissa has been published in The Executive, the bimonthly publication of the California Society of Association Executives (CalSAE), and has participated in numerous CalSAE task forces focused on promoting association management companies (AMCs) in California.

Melissa graduated from California State University, Sacramento, where she received a bachelor’s degree in English, and earned from Walden University her MBA with a concentration in nonprofit administration. Melissa received the prestigious Certified Association Executive (CAE) designation from the American Society of Association Executives (ASAE) in 2010.


Justin Lewis

Justin Lewis is the chief information officer for Smith Moore & Associates. Justin has worked in the IT field for 18 years, and has experience with installation, configuration, and support for Internet connections, networks, websites, listservs, and more. In recent years he has studied the programming languages Python, R and the Web framework Django, and spends some of his free time researching productivity, data science and playing with his daughters. Prior to joining Smith Moore & Associates, Justin was a systems administrator for an Internet service provider, giving him a comfort and preference for command line interfaces and the Linux operating system. He has knowledge of database administration, including everything from the DOS-based PC File to software such as MySQL, the world’s most popular open-source database.