Smith Moore & Associates
Smarter Managed Associations


The Teams

Lead Team


Elizabeth Cardwell, CMP

Elizabeth Cardwell, CMP is an account executive for Smith Moore & Associates. Prior to starting with Smith Moore & Associates in 2007, she worked in the Communications Office of the California Department of Alcohol and Drug Programs where she served as the assistant to the Public Information Officer. Since then, she has incorporated the knowledge and experience gained there into her varied positions throughout the years with Smith Moore & Associates. Elizabeth is now responsible for all aspects of her clients’ operations, including board governance, administration, budget development and membership recruitment and retention. She is also responsible for the planning and execution of all meetings and conferences for her clients including site selection, on-site management, hotel relations, program development, sponsorship generation and financial tracking. In her spare time, Liz can be found painting hidden Mickeys around the SMA office.

Elizabeth has a bachelor’s degree in interpersonal communications from California State University, Sacramento. In 2012, Elizabeth received the Certified Meeting Professional (CMP) designation from the Events Industry Council (EIC).


Carmen Berry

Carmen Berry is an account manager for Smith Moore & Associates. Carmen has provided years of high-level service to a multitude of nonprofit organizations since joining the Smith Moore & Associates team in 2014.  Her extensive background in association management brings organization, direction, and strategy to the clients of Smith, Moore, and Associates.

Thoughtful and thorough, Carmen has become the go-to expert by association leaders and is renowned for her attention to detail and professional work product.  Forward-thinking, Carmen keeps a creative eye on future opportunities for growth and rewarding challenges for both clients and herself.

Prior to her work in association management, Carmen learned the ins and outs of the California State Legislature as a staff member while earning her Associate degree from American River College. In her spare time, you can find Carmen dancing the polka at the local Sacramento Turn Verein and exploring other countries around the world!



Sarah Erck, CMP is an account executive for Smith Moore & Associates. Sarah joined Smith Moore & Associates in 2013 as a temporary employee to help with workload and quickly transitioned to a permanent member of the team.

Prior to coming to work for Smith Moore & Associates, Sarah was co-owner of a local family business, where she handled product and service contract negotiations, branding, employee management and human resources, as well as oversaw customer service and vendor relationships. Sarah also represented the company at tradeshows and professional association events.

Sarah is now responsible for all aspects of her clients’ operations, including board governance, administration and budget development. She is also responsible for the planning and execution of all meetings and conferences for her clients including site selection, on-site management, hotel relations, budget management, sponsorship generation and overall event logistics. In 2017 Sarah earned the Certified Meeting Professional (CMP) designation from the Events Industry Council (EIC)

Sarah graduated from Diablo Valley College with an associate’s degree in liberal studies, and later earned a paralegal certification from St. Mary’s College of California. On weekends, Sarah can be found in her invisible jet, wielding the Lasso of Truth. (Or not. She's there, but you can't see her.)



Yelena Martynovskaya is an account manager for Smith Moore & Associates. Yelena is responsible for accounts receivable processing, data entry, updating membership databases, preparing deposits for client bookkeepers and day-to-day accounts receivable support. Yelena joined Smith Moore & Associates shortly after its inception and has grown with the company. Yelena graduated from California State University, Sacramento, with a master’s degree in art studio, and is an accomplished artist who has exhibited through the Sacramento Center for Contemporary Art and The Verge Gallery in Sacramento, California. Yelena tangos, hikes and paints.

Finance Team


Sandy Goree

Sandy Goree is the controller for Smith Moore & Associates. She is responsible for GAAP compliance, accounting procedures, creation of financial reports and budgets, tax and audit oversight, and investment policies. Prior to joining Smith Moore & Associates, Sandy owned a successful financial consulting company that specialized in nonprofit accounting.


Amelia clarke

Amelia Clarke is the latest member of the accounting team at Smith Moore and Associates. She brings over 23 years of accounting and management, all in a variety of industries, from banking, insurance to non-profits. Amelia has also owned successful businesses which broadens her knowledge comprehensively for an organization as a whole.



Joanie Bockus is an accountant at SMA. With over 35 years of experience, Joanie is who SMA’s clients count on for timely and thorough financials. From 1987 to 2013 Joanie climbed the Disability Rights California ladder from Accounts Receivable to Staff Accountant underneath the Finance Director. Seeking exciting work in a fast-paced and energizing environment, SMA was fortunate enough to bring her on board and the rest is history.

Catch Team


Amanda Rae Smith is the IT Coordinator at SMA.  Her past work at an independently owned physical fitness center has given her excellent customer service skills and her work with children has given her amazing creativity. Passionate and driven, she works hard to deliver the best possible solutions and advice to her clients. Amanda is a quick study with a can-do attitude.  She works on the project management and development of client websites, databases and digital tools that help organizations accomplish their mission.



Kristy Schrimsher is an Account Coordinator for SMA.  Kristy’s experience in coordination, planning, and support of daily operational functions have made her an asset to the SMA team. In her last job as an Education Evaluation Specialist, she worked intimately with the Director of Education and Director of Governmental Affairs where she evaluated transcripts, determined qualifying certifications and oversaw the communication between Directors and Registrars of schools. Her experience in professional management and coordination is why you want Kristy on your team.


Abi Hague

Abi Hague is an Account Assistant for Smith Moore & Associates. Abi’s background working as a Member Services Representative with the California Special Districts Association (CSDA) makes her an invaluable asset to the team. She comes to us with extensive knowledge of working with a nonprofit association that was responsible for providing member resources and putting on multiple conferences throughout the year those of which hosted a large volume of members and business partners from all over the state. Abi’s role in Member Services has prepared her for dealing with obstacles quickly and efficiently while maintaining customer satisfaction as a top priority. Abi understands the difficulties that can present themselves during high stress and time sensitive matters while managing the daily functions and details.


Angelique Grellus

Angelique Grellus is an Account Coordinator for Smith Moore & Associates. She has a bachelor’s degree in Psychology from California State University, Sacramento, and an extensive background in customer service and communications. Angelique has proven to be exceptional at handling complicated projects and stressful situations with patience and determination, making her a strong asset to any team. An avid outdoorswoman with an enormous appreciation for nature, she enjoys hiking and camping, and can almost always be found near a body of water.


Zachary Seals

Zach is an account assistant at SMA. His responsibilities include database and member account management, communications, event assistance, and committee support. With a background in both customer service and administrative roles, He can handle anything that comes His way. Zach ensures that client members are delighted with the service they receive and is here to help in anyway possible.



Alencia Monique Camargo

Alencia Monique Camargo is a receptionist at Smith Moore & Associates. Her responsibilities at SMA are answering phone calls, depositing checks, handling financials in QuickBooks, assisting account coordinators with tasks, and managing office supplies orders.  With her previous job as a waitress she has gained excellent customer service skills, communication skills, and the ability to manage multiple tasks in high stress level environments. Her past work has prepared her to take on any task to help the SMA team to achieve professional excellence. Alencia is currently attending Sacramento State University full-time to obtain a Bachelor’s degree in Communications. Her estimated graduation year is 2022. 


Design Team


Audie Whitt

Audie Whitt is the communications director for Smith and Moore & Associates. With an eye for art and experience in graphic and web design, Audie is responsible for providing clients with innovative publication design and website updates. He acts as the liaison between the communications and IT departments to provide a cohesive brand for each client. Prior to joining Smith Moore & Associates, Audie served as a technical recruiter for a local recruiting firm, where he placed candidates with high profile companies such as Apple. Audie commissioned as an officer in the Army National Guard after graduating from California State University, Sacramento, where he earned a bachelor’s degree in art studio. He continues to serve in the Army National Guard as the communications officer for the 223rd Military Intelligence Unit, where he is responsible for managing the Battalion’s communications and newsletter. Audie likes to ask questions, then answer them without your input. It’s like his super power or something.


Dayna Elizabeth Dixon

At Smith Moore & Associates, Dayna Dixon is part of the Launch team as a graphic designer. Working in marketing and communications for events and conferences, educations materials, newsletters, and associations branding, Dayna works closely with clients to create consistent branding and engaging print and web collateral that properly represents their message and quality. With a background in video production and illustration, she brings a unique view to her design training while having a wide portfolio in layout design that creates a good mix of structure and modern flair. Dayna is currently studying at the Art Institute of California, completing a bachelor’s degree in graphic and web design.

David Blue Garrison

David Blue Garrison is the creative director for Smith Moore & Associates. He is responsible for the layout and design of the marketing and communication materials for conferences, education events and overall association branding. He assures the vision of the client is realized in the execution of design and properly represents the caliber of quality our clients exhibit. With a background in Editorial Design, David has ten years of working in the freelance world creating over 60 publications and marketing materials for various art organizations in Sacramento, as well as the occasional save-the-date and wedding invite. David is also a professional photographer and videographer working in portrait, commercial and event. 


Catherine A. Smith, cae

Catherine A. Smith, CAE, is the founder and CEO of  Smith Moore & Associates. Catherine has more than 35 years of experience in association and nonprofit administration on local, state, national and international levels. Catherine founded Smith Moore & Associates after serving as the executive director of the California Special Districts Association (CSDA).  She had always dreamed of opening the doors of an association management company and in 2006 that dream became a reality. 

Catherine has presented at state and national forums, speaking on association management and governance issues. In 2000, Catherine received the Chair’s Award for exceptional service from the California Society of Association Executives (CalSAE).

She graduated from the University of Toledo, Ohio, where she earned a bachelor’s degree in communications with an emphasis in public relations and from California State University, Sacramento, she earned a master’s in communications and public affairs.  Her first exposure to the non-profit world was an a communications intern at the Toledo Humane Society.  That experience set Catherine’s professional path to work with non-profit organizations.  She never looked back.    

Catherine received the prestigious Certified Association Executive (CAE) designation from the American Society of Association Executives (ASAE) in 2000. Catherine was featured in an issue of ASAE’s Association Management for her successful management strategies for small staff associations. Catherine served on the CalSAE Board of Directors and was nominated for the CalSAE Executive of the Year Award.  She currently serves on ASAE’s AMC Council Section and CalSAE’s Legislative Committee.


Justin Lewis

Justin Lewis is the chief information officer for Smith Moore & Associates. Justin has worked in the IT field for 18 years, and has experience with installation, configuration, and support for Internet connections, networks, websites, listservs, and more. In recent years he has studied the programming languages Python, R and the Web framework Django, and spends some of his free time researching productivity, data science and playing with his daughters. Prior to joining Smith Moore & Associates, Justin was a systems administrator for an Internet service provider, giving him a comfort and preference for command line interfaces and the Linux operating system. He has knowledge of database administration, including everything from the DOS-based PC File to software such as MySQL, the world’s most popular open-source database.