Executive Leadership
Catherine A. Smith, cae
Catherine A. Smith, CAE, is the founder and CEO of Smith Moore & Associates. Catherine has more than 35 years of experience in association and nonprofit administration on local, state, national and international levels. Catherine founded Smith Moore & Associates after serving as the executive director of the California Special Districts Association (CSDA). She had always dreamed of opening the doors of an association management company and in 2006 that dream became a reality.
Catherine has presented at state and national forums, speaking on association management and governance issues. In 2000, Catherine received the Chair’s Award for exceptional service from the California Society of Association Executives (CalSAE).
She graduated from the University of Toledo, Ohio, where she earned a bachelor’s degree in communications with an emphasis in public relations and from California State University, Sacramento, she earned a master’s in communications and public affairs. Her first exposure to the non-profit world was an a communications intern at the Toledo Humane Society. That experience set Catherine’s professional path to work with non-profit organizations. She never looked back.
Catherine received the prestigious Certified Association Executive (CAE) designation from the American Society of Association Executives (ASAE) in 2000. Catherine was featured in an issue of ASAE’s Association Management for her successful management strategies for small staff associations. Catherine served on the CalSAE Board of Directors and was nominated for the CalSAE Executive of the Year Award. She currently serves on ASAE’s AMC Council Section and CalSAE’s Legislative Committee.
Carmen Berry
Carmen Berry is an account manager for Smith Moore & Associates. Carmen has provided years of high-level service to a multitude of nonprofit organizations since joining the Smith Moore & Associates team in 2014. Her extensive background in association management brings organization, direction, and strategy to the clients of Smith, Moore, and Associates.
Thoughtful and thorough, Carmen has become the go-to expert by association leaders and is renowned for her attention to detail and professional work product. Forward-thinking, Carmen keeps a creative eye on future opportunities for growth and rewarding challenges for both clients and herself.
Prior to her work in association management, Carmen learned the ins and outs of the California State Legislature as a staff member while earning her Associate degree from American River College. In her spare time, you can find Carmen dancing the polka at the local Sacramento Turn Verein and exploring other countries around the world!
Elizabeth Cardwell, CAE, CMP
Elizabeth Cardwell, Certified Meeting Professional (CMP) and Certified Association Executive (CAE) is an account executive for Smith Moore & Associates. Prior to starting with Smith Moore & Associates in 2007, she worked in the Communications Office of the California Department of Alcohol and Drug Programs where she served as the assistant to the Public Information Officer. Since then, she has incorporated the knowledge and experience gained there into her varied positions throughout the years with Smith Moore & Associates. Elizabeth is now responsible for all aspects of her clients’ operations, including board governance, administration, budget development and membership recruitment and retention. She is also responsible for the planning and execution of all meetings and conferences for her clients including site selection, on-site management, hotel relations, program development, sponsorship generation and financial tracking. In her spare time, Elizabeth enjoys decorating baked goods, and soaking in all things Disney.
Elizabeth has a bachelor’s degree in interpersonal communications from California State University, Sacramento. Elizabeth received the Certified Meeting Professional (CMP) designation from the Events Industry Council (EIC) in 2012 and the Certified Association Executive (CAE) designation from the American Society of Association Executives (ASAE) in 2022.
Angela Kellogg
Angela Kellogg is SMA’s Office Manager. Not only is she a part of the leadership team, but handles the firm’s human resources needs, scheduling and assists with accounting tasks and reconciliations. She also helps guide the staff through their professional development needs and keeps the firm compliant the many mandates of a small business. Angela graduated from the University of Central Oklahoma with a Bachelor’s in Accounting and a Master’s in Business Administration (MBA.) Angela has an extensive background of helping organizations with functions such as accounting, management and event planning. Prior to her position at SMA, she was a Supervisory Financial Analyst at the U.S. Forest Service and a supervisory accountant at a physician management company. Angela volunteers with with several non-profit organizations but her passion is providing youth with growth and leadership opportunities. Angela thrives when helping others and problem solving and brings those special skills and characteristics to SMA.
Leo Orozco
Leo Orozco is the SMA Accounting Manager with over 20 years of experience working in accounting. He has worked in a variety of industries from private, public and non-profit accounting. He has assisted on numerous events and conferences, along with working with a foundation, and various entities within the non-profit. He also was the point person in working with auditors during the annual audit. In his spare time, he enjoys coaching his daughters’ softball and soccer teams and currently serves on the board for Land Park Softball.
Audie Whitt
Audie Whitt is the SMA Communications Director. With experience in graphic and web design, he is responsible for providing clients with innovative publication designs and website updates. Audie serves as the liaison between the communications and IT departments to ensure the client’s brand remains cohesive. He earned a bachelor’s degree in studio art and served as a Captain within the CA National Guard for over eight years. Cultivating a blend of strategic leadership and planning skills, Audie is capable of taking on any design project no matter the timeline or breath of service.
Finance Team
Krunal Sagar
Krunal Sagar is an SMA Accounting Assistant. He has completed his associate degree from Sacramento City College. He has been working in the accounting department for over several years now. His focus is on the monthly financials and yearly audit prep. He is extremely talented at the export/import functions of financial data between the data base and the accounting system. He assists the Accountants with Payables, does check deposits and month end Accounts Receivable reports for SMA Clients. He has become specialized in collection as well as he excels to ensuring that no outstanding balances are due to SMA clients.
Association Management
Delicia Beltran
Delicia Beltran is a graduate from California State University Sacramento with a Bachelor's degree in English and is part of the SMA team. With a work background in a variety of fields and years of college education she has developed great communication, grammar, organizational, and critical thinking skills. In her free time, she enjoys creative writing, reading fictional literary works, and roller skating with her dog, Levi.
Andrea Elliott
Andrea Elliott has an extensive background in customer service and business administration. Andrea is exceptional at setting and meeting goals to ensure business runs smoothly and efficiently. Her patience and determination are assets in dealing with stressful situations and bringing them to a successful close. Andrea has proven to be a valuable asset to the SMA team.
Melissa Feltz
Melissa Feltz joined Smith Moore and Associates in 2021 as an Account Coordinator. Melissa has a 10+ year history in the service industry where she carried out her knowledge for customer service and event planning. She graduated in the Spring of 2022 with an Entrepreneurship degree from California State University, Sacramento. Melissa is a hard worker who appreciates interpersonal relationships so you can expect her work to feel individualized to your exact needs. In her free time, you can find Melissa practicing yoga, cooking up new recipes or seeing a comedy show with friends!
Amanda Rae Hall
Amanda Rae Hall is an Account Manager at Smith Moore & Associates. She joined SMA in 2015 as a receptionist and evolved in a matter of five years to become the IT Coordinator for the company. Amanda has worked through most positions at SMA and has a gained knowledge in all areas of association management for her clients. After taking a year off from SMA she returned as an Account Coordinator with a focus on the tech that our association members touch and interact with. Amanda has a passion for teaching which makes her ability to train on tools and resources unmatched. She is also a strong leader, and thoughtful problem solver. Prior to her time with SMA, she worked in the fitness industry as a trainer, and a coach for children's gymnastics. In her free time she still explores ways to stay active by doing cycling classes, and spends her downtime playing video games, enjoying a glass of wine, or cuddling her cats.
Jessica Harris
Jessica has began her journey at SMA in 2023 as an Association Support Assistant. With years of experience in event coordination and even more in the customer service industry, she brings forth a wealth of knowledge. She holds a Bachelor of Science in Nutrition and Food, further exemplifying her diverse background and expertise. She is excited to expand her knowledge here at SMA.
Amrit Kaur
Amrit joined SMA in 2023, bringing a rich blend of expertise in customer service, event marketing, and planning. In addition to her professional abilities, Amrit values cultivating a friendly and approachable demeanor. With her administrative expertise and a genuine commitment to exceptional customer experiences, Amrit strives to contribute positively to the quality of interactions in every endeavor she undertakes. Outside of work, you'll find her savoring new culinary adventures, enjoying quality time with her dog Kobi, and eagerly scouting for her next binge-worthy show.
Brett Moore
Brett graduated from the University of Reno, Nevada in 2021 with a bachelors in Political Science. He has previously worked summers and special projects here at SMA as well as interning in Sacramento associations. He is passionate about helping members create change within their communities through connected and well-informed grassroots movements. When Brett is not occupied reading the latest bill list or discussing the latest social issue, he spends his time reading fantasy novels, hitting the gym, or playing basketball with friends.
Anton Cervantes
Anton Cervantes is an Account Assistant at Smith Moore & Associates. He's a versatile assistant who handles our clients memberships and contributes to client projects, events, meetings and conferences. He graduated from Arizona State University with a Bachelor's in Interdisciplinary Studies. He has a wealth of experience in customer service, event planning, and assisting in meetings for multiple industries. He believes that effective communication is key to fostering positive relationships and creating a welcoming and inclusive environment within an association. Anton's strong interpersonal skills and ability to convey information in a friendly and approachable manner translates into excellent member engagement and satisfaction for SMA.
Cindi Alvidrez
Cindi joined SMA in November, 2023. She has worked in association management for several years with an emphasis on member relations, continuing education, and communications. On her free time Cindi paints, works with textiles and spends time with her pug Poppy.
SMA Launch
Design, IT & Communications
Sam Brown
Sam Brown joined Smith Moore & Associates in 2024 as SMA’s Senior Graphic Designer. He is committed to providing exceptional support for client’s marketing needs by creating consistent, high-quality collateral and special event branding. He's a UC Davis graduate with a BA in Studio Art. With over 20 years design experience in the public and private sectors, he brings a passion for visually compelling communication production. Sam is deadline driven and inspired by creative collaboration. In his spare time, he enjoys raising chickens and painting.
RADU DRAGOMIR
Radu Dragomir is an IT Specialist at SMA. He graduated from UC Santa Cruz with degrees in Physics and Math, acquiring an expertise in all things data related with a focus on data cleaning and reporting. Radu enjoys web development and creating modernized, responsive websites. He aspires to use his skills and knowledge about various software to promote a productive and efficient work environment. In his spare time he likes to be active outdoors by hiking and climbing.